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Engage with the connected consumer and change business’ rules in the digital scenario. Meet solutions at MWC with a guided tour and change your mindset.
(includes 1 badge to Mobile World Congress and 4YFN)
Know the connected customer and step your business forward.
Digitization radically changes the way we work and do business. In the retail sector, technology evolves marketing models and linking strategies with consumers, and that provides new business opportunities based on data and digital interactions.
Knowing the consumer’s profile thanks to big data, responding to their needs in an omnichannel way or designing memorable experiences are keys to the business success in the digital commerce era. In this context, in addition, differentiation depens on the ability to be excellent in operations and delivery processes to ensure excellent service and responsiveness in real-time.
Through this programme participants will learn:
The programme includes a 4-day pass to the Mobile World Congress, including a guided tour to see retail & digital commerce innovative solutions. Visit Pier01, the new start-up ecosystem in Barcelona, and 4YFN to see how you could benefit from it.
Learn how technology is disrupting the retail sector and how are changing the relationships with consumers. Join us and accelerate change!
23 February 2017
28 February 2017
28 February 2017
In association with
Senior Lecturer. ESADE Operations, Innovation & Data Sciences Department
Lecturer. ESADE Marketing Department
Chief Digital Officer. Mediamarkt
General Manager. RocaSalvatella / Academic Collaborator. ESADE Marketing Department
Digital Transformation Director. Mobile World Capital Barcelona
Associate Professor. ESADE Operations, Innovation & Data Sciences Department
Associate Professor. ESADE Marketing Department
Forum Retail Director, ESADECREAPOLIS
CEO. Barcelona Tech City
Business Development Manager, Synergic Partners
Chief Marketing Officer. ESADE / Academic Collaborator. ESADE Marketing Department