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Know the connected customer and step your business forward.

Digitization radically changes the way we work and do business. In the retail sector, technology evolves marketing models and linking strategies with consumers, and that provides new business opportunities based on data and digital interactions.

Knowing the consumer’s profile thanks to big data, responding to their needs in an omnichannel way or designing memorable experiences are keys to the business success in the digital commerce era. In this context, in addition, differentiation depens on the ability to be excellent in operations and delivery processes to ensure excellent service and responsiveness in real-time.

Through this programme participants will learn:

  • How the new digital paradigm changes consumer relations.
  • What are the keys and models for retailer to face transformation in the digital context.
  • How different omnichannel engagement strategies creates integral brand experiences.
  • What point-of-sale digitization initiatives can have direct impact in the business.
  • What real cases of new services and business models exist.
  • How Big Data and other technologies contribute to commercial innovation.

The programme includes a 4-day  pass to the Mobile World Congress, including a guided tour to see retail & digital commerce innovative solutions. Visit Pier01, the new start-up ecosystem in Barcelona, and 4YFN to see how you could benefit from it.

Learn how technology is disrupting the retail sector and how are changing the relationships with consumers. Join us and accelerate change!

Date

23 February 2017

28 February 2017

28 February 2017

Venue

mVenturesBcn - Pier 01
Plaça de Pau Vila
08039 Barcelona

Mobile World Congress
Fira de Barcelona - Gran Via

4YFN (start-up event)
Fira de Barcelona - Montjuic

Language

Spanish

In association with

23.Feb 2017
9.00 - 18.00

mVenturesBcn - Pier01

• Digital strategy for retailers.
• Evolution towards omnichannel.
• Multichannel logistics.
• Guided Tour (I): start-up ecosystem Pier01.
• Data-driven marketing.
• Workshop: New services & business models.

28.Feb 2017
9.00 - 14.00

Mobile World Congress (MWC)

• Guided Tour (II): Mobile World Congress - Join the most innovative retail & digital commerce experiences.
• Transfer to 4YFN.

28.Feb 2017
15.00 - 18.00

4YFN (Fira Monjuic)

• Inboud marketing in the digital era.
• Successful strategies & brand experiences.

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