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Discover the hidden insights of your business through Big Data.

Big Data is all about obtaining fact-based answers to key business questions. How do my customers behave in this hyperconnected world? What can I learn from how they behave? Are my products/services adequate to their needs? Can I offer them additional or new products/services? Is their overall customer experience good enough? How can I improve my business processes? Am I using my assets and resources in an efficient way?

Being able to answer these questions will allow you to reap competitive advantages ranging from improving your cost efficiency to new products, services and revenue streams.

By participating in this programme, you will get a 360º view of the power of data. You will learn:

  • How the trend towards the datification of society is generating, right now, big business opportunities
  • How to make data-based business decisions.
  • Which are the privacy and security challenges.
  • What is required to put the Big Data promise into practice: know the tools.
  • Which are the ethical and legal implications of data collection and use.
  • How to succeed in rolling-out the Big Data framework in your organization.

As a bonus, you will get a 3-day pass for 4YFN, the flagship event of global innovative start-ups, where you will discover first-hand some of the most innovative start-ups of the global Big Data landscape. In 4YFN, you will be provided with a personalized start-up guide based on your needs. The pass also grants access to the Mobile World Congress on 2nd March.

Start using Big Data to make decisions based on real facts, transform your business and take full advantage of the digital economy.



14 February 2017

15 February 2017

28 February 2017


mVenturesBcn - Pier 01
Plaça de Pau Vila
08039 Barcelona

4YFN (start-up event)
Fira de Barcelona - Montjuic



In association with

14.Feb 2017
09.00 - 14.00

mVenturesBcn - Pier 01

• Economic & social impact.
• Data as key factor for business success.
• Workshop (I) – Data-driven decision making.
• The technology crossroad.

15.Feb 2017
09.00 - 14.00

mVenturesBcn - Pier 01

• The legal dilemma.
• Real Big Data cases.
• Workshop (II) – Data-driven decision making.
• How to be a data-driven organization.

28.Feb 2017

4YFN (Fira Monjuic)

• Customized Tour: meet cutting-edge Big Data start-ups.

The Experts

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